CRO & Data-Driven UX Masterclass

The best ad campaigns in the world will fail if the landing page doesn't convert. CRO & Data-Driven UX is about the science of conversion. We move away from 'guessing' what looks good and toward 'knowing' what works through rigorous experimentation and user psychology.

This course teaches you how to run a professional experimentation program. You'll learn our 'MERC' methodology (Mastery, Emotion, Relevance, Clarity) for auditing pages, and how to use tools like Hotjar, VWO, and Optimizely to run high-impact A/B tests.

We also dive deep into the psychology of persuasion. You will understand how cognitive biases—like social proof, scarcity, and authority—can be ethically used to increase conversion rates. This is a must-have skill for anyone responsible for a digital P&L.