Analytics & GTM Engineer: Source of Truth

In a world of data privacy (GDPR/CCPA) and browser restrictions (ITP), your marketing is only as good as your data. The Analytics & GTM Engineer track is for those who want to build the 'Source of Truth'. We teach you how to move beyond simple 'pageview' tracking and into the world of behavioral event streaming and server-side attribution.

You will master Google Tag Manager inside and out—from basic triggers to custom JavaScript variables and server-side containers. We dive deep into GA4's event-based model, teaching you how to architect a data layer that captures context, not just clicks.

This is the most technical course in the DIGITAL GROWTHUB LTD curriculum. You will learn how to bridge the gap between marketing and engineering, creating a measurement plan that satisfies both leadership and the data science team. By the end of this track, you will be the person who holds the keys to the kingdom: the data.